Coffee brand
2025
Kettle
A coffee brand nobody remembered, redrawn around one loud cup.
Name recall up 3x in six weeks
Kettle Coffee
Thestoryinthreepanels.
The brief
Kettle roasts great coffee and had a logo nobody could describe. They wanted to be the cup people photograph.
What I drew
A character cup with a steam cowlick, a hand-lettered wordmark and twelve cup poses for packaging, signage and stickers.
Result
In a six-week street survey, three times as many people named Kettle unprompted.
